What's New - Latest & Favorites

Kraft is always cooking up something new to help you live and eat better. Look at the product news below to see the latest and favorites from Kraft!

KRAFT Macaroni & Cheese is now at BURGER KING®

This family favorite is available in a portable, kid-friendly container accompanied by BK™ Fresh Apple Fries and HERSHEY’S® low-fat white milk as part of the new BK® Kids Meal. BK™ Fresh Apple Fries are fresh apples cut to look like French fries. These fun new meal options keep kids happy, while meeting nutritional guidelines as set forth in the BURGER KING® BK POSITIVE STEPSSM program.


Introducing Lunchables Wrapz!

Lunchables Wrapz
New Lunchables Wrapz make it easy for kids to create their own wraps right at the lunch table, with wheat tortillas, high-quality meats and toppings! Moms will also feel good about serving them, since each is an excellent source of protein to help feed their busy days. Try both awesome flavors: yummy Grilled Chicken & tasty Beef Taco! Visit lunchablesmom.com for more.


Small Packs, Perfect Portions

Itty Packs
NEW! Itty Packs. The brands you know and love, now packaged for our younger snackers. Eight small packs, now perfect sized portions. Look for Itty Packs in the cookie aisle.


bursting with flavor

Kool-Aid Burstin’ Waters
New Kool-Aid Burstin’ Waters are bursting with flavor and fun. The clear, fruity flavors help hydrate and keep kids happy with just 35 calories per serving. And with the Kool-Aid Bursts bottle, it’s guaranteed on-the-go refreshment fun! Choose from all three flavors: Tropical Rain, Cherry Waves and Grape Splash.


new Nilla snack cakes

Nilla Snack Cakes
Nilla Cakesters have two rich, moist cakes that have the great taste of Nilla with a delicious crème filling. THIS is big! Visit www.cakesters.com.


make every day special

Cool Whip Whipped Topping in a can
Now you and your family can quickly turn everyday desserts or snacks into something more special with the creamy taste of Cool Whip. New Cool Whip Whipped Topping in a can is refrigerated, not frozen, so you can enjoy the same rich and creamy taste of Cool Whip whenever you want! Choose from all three flavors: Regular, Lite and Extra Creamy.


rice pudding refashioned

Jell-O Sugar Free Rice Pudding Snacks
Now you can enjoy sensational rich and creamy rice pudding snacks that are sugar free and 70 calories! With delightfully delicious flavors such as Crème Brulée and Cinnamon, new Jell-O Sugar Free Rice Pudding Snacks are a great new way to enjoy this classic treat. And at 70 calories per cup, you can feel good about eating them anytime. Jell-O Sugar Free Rice Pudding Snacks are available in exciting new Cinnamon, Crème Brulée and Original flavors.


deli fresh taste, every single time

Oscar Mayer Deli Fresh Shaved Meats
Oscar Mayer Deli Fresh Shaved Meats are sliced, packed and sealed at the peak of freshness. Now you can get that deli fresh taste in a single serving size! Introducing new Deli Fresh Singles, convenient two-packs of single-serve shaved meats in five delicious varieties. Perfect for a sandwich for one or a great-tasting snack on the go!


heat up snacking!

Kraft Easy Mac Cups and new Easy Italia Cups
Kraft Easy Mac Cups and new Easy Italia Cups are perfectly cooked pastas and delicious sauces that meet your snacking needs. New Easy Italia Cups flavors include Herb Marinara, Roasted Garlic Parmesan and Alfredo, plus a new Easy Mac Cup flavor—Cheesy Taco. Perfect for any “need to eat now” occasion, Kraft Easy Mac and Easy Italia Cups are sure to heat up your snacking experience!


natural cheese with no rbST

Kraft 2% Milk Natural Cheese

Now Kraft 2% Milk Natural Cheese is made with no added growth hormones. Kraft brings you all the great taste of reduced fat cheese made with milk from cows not treated with the growth hormone rbST.* It’s about providing a choice for consumers interested in dairy products made without milk from cows treated with rbST.

*No significant difference has been shown between milk from rbST-treated and untreated cows.


Two new delicious pizzas from South Beach Living™

South Beach Living Pizzas
Introducing two new mouthwatering pizzas from South Beach Living™! Try new Buffalo Style Chicken pizza made with a zesty buffalo sauce and new Spinach and Mushroom pizza topped with a creamy Alfredo sauce. Enjoy these two exciting flavors that fit your healthy lifestyle. Both pizzas deliver smart nutrition with harvest wheat crusts and both are an excellent source of protein and fiber. Visit the South Beach Living website!


South Beach Living Pudding Snacks

South Beach Living Pudding
A grown-up twist on fun-loving flavors. Try new Milk Chocolate Truffle and Dark Chocolate Vanilla Marble. They're sugar free, 60 calories and a good source of fiber and calcium. What's not to love? Visit the South Beach Living website!


Morning grab 'n go

Kraft Bagel-fuls
New Kraft Bagel-fuls have the warm golden crust and soft texture of a real bagel wrapped around a center of Philadelphia Cream Cheese. The easy prep and convenient shape mean a delicious, wholesome and warm breakfast can be ready in less than 2 minutes-with no plates, mess or effort. Look for all five varieties in your grocer's freezer. Visit www.bagelfuls.com.


Refreshingly Eco-Friendly Reusable Water Bottle Kit

Refreshingly Eco-Friendly Reusable Water Bottle Kit
Crystal Light, Kool Aid and Country Time have partnered with Brita and Nalgene to support the FilterForGood™ program. It’s a simple commitment to reduce your plastic bottled water waste and an easy change that can make a big difference. This handy kit can help get you started.


Eco-Friendly Kit contains:

  • Nalgene Reusable Water Bottle
  • 10 Crystal Light, Kool-Aid or Country Time On The Go Sticks
  • Valuable offers, including a $5 Brita system coupon, inside

For more information, visit FilterForGood.com
Buy it now!


Fresh baked taste in minutes

DiGiorno For One
Try NEW DiGiorno For One pizza – a taste so tantalizing you'll want it all for yourself. Crust that's crispy on the outside, soft & tender on the inside and loaded with big, juicy toppings. And, it's ready in less than 5 minutes. All 3 crust types (Traditional, Thin Crispy Crust, Garlic Bread) are available now in your grocer's freezer. Learn More.


Unexpected flavors, ready in minutes

California Pizza Kitchen For One
Try NEW California Pizza Kitchen For One pizza – BBQ Recipe Chicken, Four Cheese, Crispy Thin Crust Sicilian Recipe, and Crispy Thin Crust Margherita – offers the unexpected flavor combinations of the California Pizza Kitchen restaurant for you to enjoy at home. Ready in less than 5 minutes! Available now in your grocer's freezer. Learn More.


Premium Pizza Inspired by Italian Artisan Bread

DiGiorno Ultimate Focaccia Crust Pizza
You'll love new DiGiorno Ultimate Focaccia Crust Pizza! Select Italian style herbs and cheeses are mixed into our light, airy focaccia crust, which is topped with classic Italian offerings for a premium pizza experience you can only have with DiGiorno Ultimate. Learn More.


A sophisticated twist on Mac & Cheese

Kraft Bistro Deluxe
Delicious. Distinguished. Delightful. That’s Kraft Bistro Deluxe. An indulgence in mouthwatering flavors fit for your distinctive tastes. Available in Creamy Mushroom, Sundried Tomato, Cheese Italiano.


NEW! Kraft Mayo with Olive Oil

Kraft Mayo with Olive Oil
Kraft Mayo with Olive Oil brings you the goodness of pure olive oil with the great taste of real mayonnaise you love. And with 1/2 the fat and calories, Kraft Mayo with Olive Oil is a better-for-you option.


All the Flavor with Less Fat

Wheat Thins Reduced Fat
You don’t compromise in your daily life; you shouldn’t have to in your snacks. Wheat Thins Reduced Fat flavors are the best of both worlds: Full of crunch and the mouthwatering flavors of Country French Onion and Roasted Garlic & Herb – all with 30% less fat! Visit our website!


Introducing five NEW Bull's-Eye Recipes

Introducing five NEW Bull’s-Eye Recipes
Bull’s-Eye Original, Hickory Smoke, Guinness Draught Beer Blend, Sweet & Tangy, and Brown Sugar & Hickory - now, with no high fructose corn syrup! Our sauce is packed with high quality ingredients that create a great authentic barbecue taste. Check us out at www.bullseyebbq.com.


2% cheese with no rbST

Kraft 2% Milk Singles
Now Kraft 2% Milk Singles are made with no added growth hormones. Kraft brings you all the great taste of reduced fat Singles made with milk from cows not treated with the growth hormone rbST.* It’s about providing a choice for consumers interested in dairy products made without milk from cows treated with rbST.

*No significant difference has been shown between milk from rbST-treated and untreated cows.

New Kraft Products