Smart Choices Program

On October 23, 2009 the Smart Choices Program postponed active operations following the US Food and Drug Administration's announcement on the development of uniform front-of-pack labeling criteria. The Smart Choices Program is a voluntary uniform front‐of‐pack nutrition labeling symbol designed to help shoppers make smarter choices in each section of the supermarket. The Smart Choices Program was developed during an open and lengthy collaborative process by a diverse coalition of scientists, nutritionists, public health and public interest organizations and food industry leaders. The program’s nutritional criteria are based on the U.S. government’s Dietary Guidelines for Americans and other authoritative nutrition guidance.

Until the Smart Choices Program resumes active operations, Kraft Foods will be transitioning out of using the Smart Choices Program logo on our packages going forward. For additional information on the Smart Choices Program and the criteria, visit www.smartchoicesprogram.com.