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Developed by Kraft's nutrition experts, the nutrition criteria are derived from the 2005 U.S. Dietary Guidelines, as well as authoritative statements from the U.S. Food & Drug Administration, National Academy of Sciences, and other public health authorities. The Kraft Worldwide Health & Wellness Advisory Council, a group of recognized experts from key health and wellness disciplines, also provided expert guidance to criteria development. | |
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The Sensible Solution green flag on package labels is an easy way to identify better-for-you choices from among many food and beverage products.
Sensible Solution criteria require that ALL qualifying products contain limited amounts of calories, fat (including saturated and trans fat), sodium and sugar. In fact, many Sensible Solution products meet specifications for "reduced", "low", or "free" in calories, fat, sodium or sugar. In addition, many Sensible Solution products have the added benefit of providing meaningful amounts of good-for-you nutrients like calcium, fiber, whole grain, or protein, or deliver a functional benefit such as heart health.
When the green Sensible Solution flag appears on a package label, it will highlight nutrition benefits about that product. The Nutrition Facts Panel on the side or back of the package will provide more detailed nutrition information. |
| See all Sensible Solution Products See all Nutrition Criteria | |
*We may modify specific criteria in our guidelines based on scientific developments, regulatory guidance, industry-adopted guidelines or our own internal re-evaluation. Check this website regularly to be sure you have the latest criteria applicable to our Sensible Solution program.