A Sensible Decision
Developed by Kraft's nutrition experts, the nutrition criteria are derived from the 2005 U.S. Dietary Guidelines, as well as authoritative statements from the U.S Food & Drug Administration, National Academy of Sciences, and other public health authorities. The Kraft Worldwide Health & Wellness Advisory Council, a group of recognized experts from key health and wellness disciplines, also provided expert guidance to criteria development.
Intelligent Criteria
The Sensible Solution green flag on package labels is an easy way to identify better-for-you choices from among many food and beverage products.
Sensible Solution criteria require that ALL qualifying products contain limited amounts of calories, fat (including saturated and trans fat), sodium and sugar. In fact, many Sensible Solution products meet specifications for "reduced", "low", or "free" in calories, fat, sodium or sugar. In addition, many Sensible Solution products have the added benefit of providing meaningful amounts of good-for-you nutrients like calcium, fiber, whole grain, or protein, or deliver a functional benefit such as heart health.
When the green Sensible Solution flag appears on a package label, it will highlight nutrition benefits about that product. The Nutrition Facts Panel on the side or back of the package will provide more detailed nutrition information.
We may modify specific criteria in our guidelines based on scientific developments, regulatory guidance, industry-adopted guidelines or our own internal re-evaluation. Check this website regularly to be sure you have the latest criteria applicable to our Sensible Solution program.
Beverages
100% JUICE can qualify for Sensible Solution based upon the following criteria (per serving). All qualifying products must be reviewed and approved by Kraft's Nutrition Department to ensure they are nutritionally appropriate.
Presence of One or More Positive Benefits
Must meet at least one:
10% or more of the Daily Value (DV) of: Vitamin A, C, E, calcium, magnesium, potassium, iron, protein or fiber
At least a half-serving of fruit or vegetable
Provide a functional benefitAND must meet the following limits:
120 calories
Serving size of no more than 8 fluid ounces
REFRESHMENT BEVERAGES can qualify for Sensible Solution in one of two ways (per serving). All qualifying products must be reviewed and approved by Kraft's Nutrition Department to ensure they are nutritionally appropriate.
1 - Reduced in Nutrients of Concern when compared to similar products in the category
Must be free of, low in or at least 25% less in at least one of the following: calories, fat, saturated fat, sugar or sodiumOR 2 - Presence of One or More Positive Benefits Must meet at least one:
10% or more of the Daily Value (DV) of: Vitamin A, C, E, calcium, magnesium, potassium, iron, protein or fiber
At least a half-serving of fruit or vegetable
Provide a functional benefitAND
must meet the following limits:
40 calories
10g added sugar
SPECIALTY BEVERAGES can qualify for Sensible Solution in one of two ways (per serving). All qualifying products must be reviewed and approved by Kraft's Nutrition Department to ensure they are nutritionally appropriate.
1 - Reduced in Nutrients of Concern when compared to similar products in the category
Must be free of, low in or at least 25% less in at least one of the following: calories, fat, saturated fat, sugar or sodiumOR 2 - Presence of One or More Positive Benefits Must meet at least one:
10% or more of the Daily Value (DV) of: Vitamin A, C, E, calcium, magnesium, potassium, iron, protein or fiber
At least a half-serving of fruit or vegetable
Provide a functional benefitAND must meet the following limits:
100 calories
2g total fat
1g saturated and trans fat
10g added sugar
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Cereals
CEREALS can qualify for Sensible Solution in one of two ways (per serving). All qualifying products must be reviewed and approved by Kraft's Nutrition Department to ensure they are nutritionally appropriate.
1 - Reduced in Nutrients of Concern when compared to similar products in the category
Must be free of, low in or at least 25% less in at least one of the following: calories, fat, saturated fat, sugar or sodium OR 2 - Presence of One or More Positive Benefits Cereals with
smaller serving sizes* when served with 1/2 cup fat free milk:
Must meet at least one:
10% or more of the Daily Value (DV) of: Vitamin A, C, E, calcium, magnesium, potassium, iron, protein or fiber
At least a half-serving of fruit or vegetable
At least 8g of whole grain
Provide a functional benefitAND must meet the following limits:
170 calories
30% of calories from total fat
10% of calories from saturated and trans fat
25% of calories from added sugar
360mg sodium
And contain at least 2.5g of fiber or 8g of whole grainFor cereals with
larger serving sizes* when served with 1/2 cup fat free milk:
Must meet at least one:
10% or more of the Daily Value (DV) of: Vitamin A, C, E, calcium, magnesium, potassium, iron, protein or 20% DV of fiber
At least a half-serving of fruit or vegetable
At least 16g of whole grain
Provide a functional benefitAND must meet the following limits:
290 calories
30% of calories from total fat
10% of calories from saturated and trans fat
25% of calories from added sugar
480mg sodium
And contain at least 5g of fiber or 16g of whole grain*Cereals with smaller serving sizes are based on a standard 30g serving amount; cereals with larger serving sizes are based on a standard 55g serving amount.
GRANOLA AND CEREAL BARS can qualify for Sensible Solution in one of two ways (per serving). All qualifying products must be reviewed and approved by Kraft's Nutrition Department to ensure they are nutritionally appropriate.
1 - Reduced in Nutrients of Concern when compared to similar products in the category
Must be free of, low in or at least 25% less in at least one of the following: calories, fat, saturated fat, sugar or sodium OR 2 - Presence of One or More Positive Benefits Must meet at least one:
10% or more of the Daily Value (DV) of: Vitamin A, C, E, calcium, magnesium, potassium, iron, protein or fiber
At least a half-serving of fruit or vegetable
Provide a functional benefitAND must meet the following limits:
150 calories
30% of calories from total fat
10% of calories from saturated and trans fat
25% of calories from added sugar
360mg sodium
And contain at least 2.5g of fiber or 8g of whole grain or 10% protein
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Cookies
COOKIES can qualify for Sensible Solution in one of two ways (per serving). All qualifying products must be reviewed and approved by Kraft's Nutrition Department to ensure they are nutritionally appropriate.
1 - Reduced in Nutrients of Concern when compared to similar products in the category
Must be free of, low in or at least 25% less in at least one of the following: calories, fat, saturated fat, sugar or sodium OR 2 - Presence of One or More Positive Benefits Must meet at least one:
10% or more of the Daily Value (DV) of: Vitamin A, C, E, calcium, magnesium, potassium, iron, protein or fiber
At least a half-serving of fruit or vegetable
A nutritionally significant amount of whole grain (at least 5g)
Provide a functional benefitAND must meet the following limits:
100 calories*
30% of calories from total fat*
10% of calories from saturated and trans fat
25% of calories from added sugar
290mg sodium* Calories no more than 130 and fat no more than 35% of calories if the product contains 10% DV fiber, a nutritionally significant amount of whole grain (at least 5g) or has a functional nutrition benefit
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Nuts
NUTS AND NUT-BASED SNACKS can qualify for Sensible Solution in one of two ways (per serving). All qualifying products must be reviewed and approved by Kraft's Nutrition Department to ensure they are nutritionally appropriate.
1 - Reduced in Nutrients of Concern when compared to similar products in the category
Must be free of, low in or at least 25% less in at least one of the following: calories, fat, saturated fat, sugar or sodium OR 2 - Presence of One or More Positive Benefits Must meet at least one:
10% or more of the Daily Value (DV) of: Vitamin A, C, E, calcium, magnesium, potassium, iron, protein or fiber
At least a half-serving of fruit or vegetable
Provide a functional benefitAND must meet the following limits:
200 calories
20g fat
2g saturated and trans fat
10% of calories from added sugar
290mg sodium
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Crackers & Snacks
CRACKER PRODUCTS can qualify for Sensible Solution in one of two ways (per serving). All qualifying products must be reviewed and approved by Kraft's Nutrition Department to ensure they are nutritionally appropriate.
1 - Reduced in Nutrients of Concern when compared to similar products in the category
Must be free of, low in or at least 25% less in at least one of the following: calories, fat, saturated fat, sugar or sodium OR 2 - Presence of One or More Positive Benefits Must meet at least one:
10% or more of the Daily Value (DV) of: Vitamin A, C, E, calcium, magnesium, potassium, iron, protein or fiber
At least a half-serving of fruit or vegetable
A nutritionally significant amount of whole grain (at least 5g)
Provide a functional benefitAND must meet the following limits:
100 calories*
30% of calories from total fat*
10% of calories from saturated and trans fat
25% of calories from added sugar
290mg sodium* Calories no more than 130 and fat no more than 35% of calories if the product contains 10% DV fiber, a nutritionally significant amount of whole grain (at least 5g) or has a functional nutrition benefit
SALTED SNACKS can qualify for Sensible Solution in one of two ways (per serving). All qualifying products must be reviewed and approved by Kraft's Nutrition Department to ensure they are nutritionally appropriate.
1 - Reduced in Nutrients of Concern when compared to similar products in the category
Must be free of, low in or at least 25% less in at least one of the following: calories, fat, saturated fat, sugar or sodium OR 2 - Presence of One or More Positive Benefits Must meet at least one:
10% or more of the Daily Value (DV) of: Vitamin A, C, E, calcium, magnesium, potassium, iron, protein or fiber
At least a half-serving of fruit or vegetable
A nutritionally significant amount of whole grain (at least 5g)
Provide a functional benefitAND must meet the following limits:
100 calories*
30% of calories from total fat*
10% of calories from saturated and trans fat
25% of calories from added sugar
290mg sodium* Calories no more than 130 and fat no more than 35% of calories if the product contains 10% DV fiber, a nutritionally significant amount of whole grain (at least 5g) or has a functional nutrition benefit
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Cheese & Dairy
NATURAL, FETA, PROCESSED CHEESES, CREAM CHEESE, COTTAGE CHEESE, RICOTTA CHEESE, SOUR CREAM, SOUR CREAM DIPS, CHEESE SPREADS & DIPS AND HUMMUS can qualify for Sensible Solution in one of two ways (per serving). All qualifying products must be reviewed and approved by Kraft's Nutrition Department to ensure they are nutritionally appropriate.
1 - Reduced in Nutrients of Concern when compared to similar products in the category
Must be free of, low in or at least 25% less in at least one of the following: calories, fat, saturated fat, sugar or sodium OR 2 - Presence of One or More Positive Benefits Must meet at least one:
10% or more of the Daily Value (DV) of: Vitamin A, C, E, calcium, magnesium, potassium, iron, protein or fiber
At least a half-serving of fruit or vegetable
Provide a functional benefitAND must meet the following limits:
100 calories
3g total fat
2g saturated and trans fat
40mg of cholesterol
290mg sodium
25% of calories from added sugar
GRATED PARMESAN CHEESE can qualify for Sensible Solution based upon the following criteria (per serving). All qualifying products must be reviewed and approved by Kraft's Nutrition Department to ensure they are nutritionally appropriate.
1 - Reduced in Nutrients of Concern when compared to similar products in the category
Must be free of, low in or at least 25% less in at least one of the following: calories, fat, saturated fat, sugar or sodium
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Convenient Meal Products
CONVENIENT MEAL PRODUCTS can qualify for Sensible Solution in one of two ways (per serving). All qualifying products must be reviewed and approved by Kraft's Nutrition Department to ensure they are nutritionally appropriate.
* Convenient Meals category represents a broad range of products with different serving sizes and amounts of food, therefore, ranges are provided for some nutrients.
1 - Reduced in Nutrients of Concern (meet at least one)
Must be free of, low in or at least 25% less, when compared to similar products in the category, in at least one of the following: calories, fat, saturated fat, sugar or sodium
Less than 35% calories from fat
Meet definition of lean or extra leanOR 2 - Presence of One or More Positive Benefits Must meet at least one:
10% or more of the Daily Value (DV) of: Vitamin A, C, E, calcium, magnesium, potassium, iron, protein or fiber
At least a half-serving of fruit or vegetable
At least 8g whole grain
Provide a functional benefitAND must meet the following limits:
250-600 calories *
35% calories from total fat
10% calories from saturated and trans fat
25% calories from added sugar
480-960mg sodium *
60-90mg cholesterol *
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Meat & Meat Alternatives
MEAT AND MEAT ALTERNATIVE PRODUCTS can qualify for Sensible Solution in one of two ways (per serving). All qualifying products must be reviewed and approved by Kraft's Nutrition Department to ensure they are nutritionally appropriate.
* Meat and Meat Alternatives category represents a broad range of products with variable serving sizes, therefore, ranges are provided for some nutrients.
1 - Reduced in Nutrients of Concern (meet at least one)
Must be free of, low in or at least 25% less, when compared to similar products in the category, in at least one of the following: calories, fat, saturated fat, sugar or sodium
Meet definition of lean or extra leanOR 2 - Presence of One or More Positive Benefits Must meet at least one:
10% or more of the Daily Value (DV) of: Vitamin A, C, E, calcium, magnesium, potassium, iron, protein or fiber
At least a half-serving of fruit or vegetable
At least 8g whole grain
Provide a functional benefitAND must meet the following limits:
60-110 calories *
1-4g total fat*
0.5-1.5g saturated and trans fat*
15-80mg cholesterol*
140-480mg sodium*
At least 5 g protein (10% Daily Value)
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Desserts
DESSERT PRODUCTS can qualify for Sensible Solution in one of two ways (per serving). All qualifying products must be reviewed and approved by Kraft's Nutrition Department to ensure they are nutritionally appropriate.
1 - Reduced in Nutrients of Concern when compared to similar products in the category
Must be free of, low in or at least 25% less in at least one of the following: calories, fat, saturated fat, sugar or sodium OR 2 - Presence of One or More Positive Benefits Must meet at least one:
10% or more of the Daily Value (DV) of: Vitamin A, C, E, calcium, magnesium, potassium, iron, protein or fiber
At least a half-serving of fruit or vegetable
Provide a functional benefitAND must meet the following limits:
100 calories
30% calories from total fat
10% calories from saturated and trans fat
25% calories from added sugar
360mg sodium
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Salad Dressings
SALAD DRESSINGS can qualify for Sensible Solution in one of two ways (per serving). All qualifying products must be reviewed and approved by Kraft's Nutrition Department to ensure they are nutritionally appropriate.
1 - Reduced in Nutrients of Concern when compared to similar products in the category
Must be free of, low in or at least 25% less in at least one of the following: calories, fat, saturated fat, sugar or sodium OR 2 - Presence of One or More Positive Benefits Must meet at least one:
10% or more of the Daily Value (DV) of: Vitamin A, C, E, calcium, magnesium, potassium, iron, protein or fiber
At least a half-serving of fruit or vegetable
Provide a functional benefitAND must meet the following limits:
80 calories
30% calories from total fat
10% calories from saturated and trans fat
25% calories from added sugar
10mg of cholesterol
290mg sodium
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Mayonnaise
MAYONNAISE AND MIRACLE WHIP PRODUCTS can qualify for Sensible Solution in one of two ways (per serving). All qualifying products must be reviewed and approved by Kraft's Nutrition Department to ensure they are nutritionally appropriate.
1 - Reduced in Nutrients of Concern when compared to similar products in the category
Must be free of, low in or at least 25% less in at least one of the following: calories, fat, saturated fat, sugar or sodiumOR 2 - Presence of One or More Positive Benefits Must meet at least one:
10% or more of the Daily Value (DV) of: Vitamin A, C, E, calcium, magnesium, potassium, iron, protein or fiber
At least a half-serving of fruit or vegetable
Provide a functional benefitAND must meet the following limits:
50 calories
30% calories from total fat
10% calories from saturated and trans fat
25% calories from added sugar
5mg of cholesterol
140mg sodium
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