Nutrition Criteria

General Criteria	Cheese and Dairy	Crackers & Snacks	Meat Alternatives

Beverages	Convenient Meals	Desserts	Nuts & Trail Mixes

Cereals	Cookies	Mayonnaise	Salad Dressings

A Sensible Decision

Developed by Kraft's nutrition experts, the nutrition criteria are derived from the 2005 U.S. Dietary Guidelines, as well as authoritative statements from the U.S Food & Drug Administration, National Academy of Sciences, and other public health authorities. The Kraft Worldwide Health & Wellness Advisory Council, a group of recognized experts from key health and wellness disciplines, also provided expert guidance to criteria development.

Intelligent Criteria

The Sensible Solution green flag on package labels is an easy way to identify better-for-you choices from among many food and beverage products.

Sensible Solution criteria require that ALL qualifying products contain limited amounts of calories, fat (including saturated and trans fat), sodium and sugar. In fact, many Sensible Solution products meet specifications for "reduced", "low", or "free" in calories, fat, sodium or sugar. In addition, many Sensible Solution products have the added benefit of providing meaningful amounts of good-for-you nutrients like calcium, fiber, whole grain, or protein, or deliver a functional benefit such as heart health.

When the green Sensible Solution flag appears on a package label, it will highlight nutrition benefits about that product. The Nutrition Facts Panel on the side or back of the package will provide more detailed nutrition information.

We may modify specific criteria in our guidelines based on scientific developments, regulatory guidance, industry-adopted guidelines or our own internal re-evaluation. Check this website regularly to be sure you have the latest criteria applicable to our Sensible Solution program.

Beverages

100% JUICE can qualify for Sensible Solution based upon the following criteria (per serving). All qualifying products must be reviewed and approved by Kraft's Nutrition Department to ensure they are nutritionally appropriate.

Presence of One or More Positive Benefits
Must meet at least one:

10% or more of the Daily Value (DV) of: Vitamin A, C, E, calcium, magnesium, potassium, iron, protein or fiber

At least a half-serving of fruit or vegetable

Provide a functional benefit

AND must meet the following limits:

120 calories

Serving size of no more than 8 fluid ounces

REFRESHMENT BEVERAGES can qualify for Sensible Solution in one of two ways (per serving). All qualifying products must be reviewed and approved by Kraft's Nutrition Department to ensure they are nutritionally appropriate.

1 - Reduced in Nutrients of Concern when compared to similar products in the category

Must be free of, low in or at least 25% less in at least one of the following: calories, fat, saturated fat, sugar or sodium

OR

2 - Presence of One or More Positive Benefits
Must meet at least one:

10% or more of the Daily Value (DV) of: Vitamin A, C, E, calcium, magnesium, potassium, iron, protein or fiber

At least a half-serving of fruit or vegetable

Provide a functional benefit

AND must meet the following limits:

40 calories

10g added sugar

SPECIALTY BEVERAGES can qualify for Sensible Solution in one of two ways (per serving). All qualifying products must be reviewed and approved by Kraft's Nutrition Department to ensure they are nutritionally appropriate.

1 - Reduced in Nutrients of Concern when compared to similar products in the category

Must be free of, low in or at least 25% less in at least one of the following: calories, fat, saturated fat, sugar or sodium

OR

2 - Presence of One or More Positive Benefits
Must meet at least one:

10% or more of the Daily Value (DV) of: Vitamin A, C, E, calcium, magnesium, potassium, iron, protein or fiber

At least a half-serving of fruit or vegetable

Provide a functional benefit

AND must meet the following limits:

100 calories

2g total fat

1g saturated and trans fat

10g added sugar

Cereals

CEREALS can qualify for Sensible Solution in one of two ways (per serving). All qualifying products must be reviewed and approved by Kraft's Nutrition Department to ensure they are nutritionally appropriate.

1 - Reduced in Nutrients of Concern when compared to similar products in the category

Must be free of, low in or at least 25% less in at least one of the following: calories, fat, saturated fat, sugar or sodium

OR

2 - Presence of One or More Positive Benefits

Cereals with smaller serving sizes* when served with 1/2 cup fat free milk:
Must meet at least one:

10% or more of the Daily Value (DV) of: Vitamin A, C, E, calcium, magnesium, potassium, iron, protein or fiber

At least a half-serving of fruit or vegetable

At least 8g of whole grain

Provide a functional benefit

AND must meet the following limits:

170 calories

30% of calories from total fat

10% of calories from saturated and trans fat

25% of calories from added sugar

360mg sodium

And contain at least 2.5g of fiber or 8g of whole grain

For cereals with larger serving sizes* when served with 1/2 cup fat free milk:
Must meet at least one:

10% or more of the Daily Value (DV) of: Vitamin A, C, E, calcium, magnesium, potassium, iron, protein or 20% DV of fiber

At least a half-serving of fruit or vegetable

At least 16g of whole grain

Provide a functional benefit

AND must meet the following limits:

290 calories

30% of calories from total fat

10% of calories from saturated and trans fat

25% of calories from added sugar

480mg sodium

And contain at least 5g of fiber or 16g of whole grain

*Cereals with smaller serving sizes are based on a standard 30g serving amount; cereals with larger serving sizes are based on a standard 55g serving amount.

GRANOLA AND CEREAL BARS can qualify for Sensible Solution in one of two ways (per serving). All qualifying products must be reviewed and approved by Kraft's Nutrition Department to ensure they are nutritionally appropriate.

1 - Reduced in Nutrients of Concern when compared to similar products in the category

Must be free of, low in or at least 25% less in at least one of the following: calories, fat, saturated fat, sugar or sodium

OR

2 - Presence of One or More Positive Benefits
Must meet at least one:

10% or more of the Daily Value (DV) of: Vitamin A, C, E, calcium, magnesium, potassium, iron, protein or fiber

At least a half-serving of fruit or vegetable

Provide a functional benefit

AND must meet the following limits:

150 calories

30% of calories from total fat

10% of calories from saturated and trans fat

25% of calories from added sugar

360mg sodium

And contain at least 2.5g of fiber or 8g of whole grain or 10% protein

COOKIES can qualify for Sensible Solution in one of two ways (per serving). All qualifying products must be reviewed and approved by Kraft's Nutrition Department to ensure they are nutritionally appropriate.

1 - Reduced in Nutrients of Concern when compared to similar products in the category

Must be free of, low in or at least 25% less in at least one of the following: calories, fat, saturated fat, sugar or sodium

OR

2 - Presence of One or More Positive Benefits
Must meet at least one:

10% or more of the Daily Value (DV) of: Vitamin A, C, E, calcium, magnesium, potassium, iron, protein or fiber

At least a half-serving of fruit or vegetable

A nutritionally significant amount of whole grain (at least 5g)

Provide a functional benefit

AND must meet the following limits:

100 calories*

30% of calories from total fat*

10% of calories from saturated and trans fat

25% of calories from added sugar

290mg sodium

* Calories no more than 130 and fat no more than 35% of calories if the product contains 10% DV fiber, a nutritionally significant amount of whole grain (at least 5g) or has a functional nutrition benefit

Nuts

NUTS AND NUT-BASED SNACKS can qualify for Sensible Solution in one of two ways (per serving). All qualifying products must be reviewed and approved by Kraft's Nutrition Department to ensure they are nutritionally appropriate.

1 - Reduced in Nutrients of Concern when compared to similar products in the category

Must be free of, low in or at least 25% less in at least one of the following: calories, fat, saturated fat, sugar or sodium

OR

2 - Presence of One or More Positive Benefits
Must meet at least one:

10% or more of the Daily Value (DV) of: Vitamin A, C, E, calcium, magnesium, potassium, iron, protein or fiber

At least a half-serving of fruit or vegetable

Provide a functional benefit

AND must meet the following limits:

200 calories

20g fat

2g saturated and trans fat

10% of calories from added sugar

290mg sodium

Crackers & Snacks

CRACKER PRODUCTS can qualify for Sensible Solution in one of two ways (per serving). All qualifying products must be reviewed and approved by Kraft's Nutrition Department to ensure they are nutritionally appropriate.

1 - Reduced in Nutrients of Concern when compared to similar products in the category

Must be free of, low in or at least 25% less in at least one of the following: calories, fat, saturated fat, sugar or sodium

OR

2 - Presence of One or More Positive Benefits
Must meet at least one:

10% or more of the Daily Value (DV) of: Vitamin A, C, E, calcium, magnesium, potassium, iron, protein or fiber

At least a half-serving of fruit or vegetable

A nutritionally significant amount of whole grain (at least 5g)

Provide a functional benefit

AND must meet the following limits:

100 calories*

30% of calories from total fat*

10% of calories from saturated and trans fat

25% of calories from added sugar

290mg sodium

SALTED SNACKS can qualify for Sensible Solution in one of two ways (per serving). All qualifying products must be reviewed and approved by Kraft's Nutrition Department to ensure they are nutritionally appropriate.

1 - Reduced in Nutrients of Concern when compared to similar products in the category

Must be free of, low in or at least 25% less in at least one of the following: calories, fat, saturated fat, sugar or sodium

OR

2 - Presence of One or More Positive Benefits
Must meet at least one:

10% or more of the Daily Value (DV) of: Vitamin A, C, E, calcium, magnesium, potassium, iron, protein or fiber

At least a half-serving of fruit or vegetable

A nutritionally significant amount of whole grain (at least 5g)

Provide a functional benefit

AND must meet the following limits:

100 calories*

30% of calories from total fat*

10% of calories from saturated and trans fat

25% of calories from added sugar

290mg sodium

Cheese & Dairy

NATURAL, FETA, PROCESSED CHEESES, CREAM CHEESE, COTTAGE CHEESE, RICOTTA CHEESE, SOUR CREAM, SOUR CREAM DIPS, CHEESE SPREADS & DIPS AND HUMMUS can qualify for Sensible Solution in one of two ways (per serving). All qualifying products must be reviewed and approved by Kraft's Nutrition Department to ensure they are nutritionally appropriate.

1 - Reduced in Nutrients of Concern when compared to similar products in the category

Must be free of, low in or at least 25% less in at least one of the following: calories, fat, saturated fat, sugar or sodium

OR

2 - Presence of One or More Positive Benefits
Must meet at least one:

10% or more of the Daily Value (DV) of: Vitamin A, C, E, calcium, magnesium, potassium, iron, protein or fiber

At least a half-serving of fruit or vegetable

Provide a functional benefit

AND must meet the following limits:

100 calories

3g total fat

2g saturated and trans fat

40mg of cholesterol

290mg sodium

25% of calories from added sugar

GRATED PARMESAN CHEESE can qualify for Sensible Solution based upon the following criteria (per serving). All qualifying products must be reviewed and approved by Kraft's Nutrition Department to ensure they are nutritionally appropriate.
1 - Reduced in Nutrients of Concern when compared to similar products in the category

Must be free of, low in or at least 25% less in at least one of the following: calories, fat, saturated fat, sugar or sodium

Convenient Meal Products

CONVENIENT MEAL PRODUCTS can qualify for Sensible Solution in one of two ways (per serving). All qualifying products must be reviewed and approved by Kraft's Nutrition Department to ensure they are nutritionally appropriate.

* Convenient Meals category represents a broad range of products with different serving sizes and amounts of food, therefore, ranges are provided for some nutrients.

1 - Reduced in Nutrients of Concern (meet at least one)

Must be free of, low in or at least 25% less, when compared to similar products in the category, in at least one of the following: calories, fat, saturated fat, sugar or sodium

Less than 35% calories from fat

Meet definition of lean or extra lean

OR

2 - Presence of One or More Positive Benefits
Must meet at least one:

10% or more of the Daily Value (DV) of: Vitamin A, C, E, calcium, magnesium, potassium, iron, protein or fiber

At least a half-serving of fruit or vegetable

At least 8g whole grain

Provide a functional benefit

AND must meet the following limits:

250-600 calories *

35% calories from total fat

10% calories from saturated and trans fat

25% calories from added sugar

480-960mg sodium *

60-90mg cholesterol *

Meat & Meat Alternatives

MEAT AND MEAT ALTERNATIVE PRODUCTS can qualify for Sensible Solution in one of two ways (per serving). All qualifying products must be reviewed and approved by Kraft's Nutrition Department to ensure they are nutritionally appropriate.

* Meat and Meat Alternatives category represents a broad range of products with variable serving sizes, therefore, ranges are provided for some nutrients.

1 - Reduced in Nutrients of Concern (meet at least one)

Must be free of, low in or at least 25% less, when compared to similar products in the category, in at least one of the following: calories, fat, saturated fat, sugar or sodium

Meet definition of lean or extra lean

OR

2 - Presence of One or More Positive Benefits
Must meet at least one:

10% or more of the Daily Value (DV) of: Vitamin A, C, E, calcium, magnesium, potassium, iron, protein or fiber

At least a half-serving of fruit or vegetable

At least 8g whole grain

Provide a functional benefit

AND must meet the following limits:

60-110 calories *

1-4g total fat*

0.5-1.5g saturated and trans fat*

15-80mg cholesterol*

140-480mg sodium*

At least 5 g protein (10% Daily Value)

Desserts

DESSERT PRODUCTS can qualify for Sensible Solution in one of two ways (per serving). All qualifying products must be reviewed and approved by Kraft's Nutrition Department to ensure they are nutritionally appropriate.

1 - Reduced in Nutrients of Concern when compared to similar products in the category

Must be free of, low in or at least 25% less in at least one of the following: calories, fat, saturated fat, sugar or sodium

OR

2 - Presence of One or More Positive Benefits
Must meet at least one:

10% or more of the Daily Value (DV) of: Vitamin A, C, E, calcium, magnesium, potassium, iron, protein or fiber

At least a half-serving of fruit or vegetable

Provide a functional benefit

AND must meet the following limits:

100 calories

30% calories from total fat

10% calories from saturated and trans fat

25% calories from added sugar

360mg sodium

Salad Dressings

SALAD DRESSINGS can qualify for Sensible Solution in one of two ways (per serving). All qualifying products must be reviewed and approved by Kraft's Nutrition Department to ensure they are nutritionally appropriate.

1 - Reduced in Nutrients of Concern when compared to similar products in the category

Must be free of, low in or at least 25% less in at least one of the following: calories, fat, saturated fat, sugar or sodium

OR

2 - Presence of One or More Positive Benefits
Must meet at least one:

10% or more of the Daily Value (DV) of: Vitamin A, C, E, calcium, magnesium, potassium, iron, protein or fiber

At least a half-serving of fruit or vegetable

Provide a functional benefit

AND must meet the following limits:

80 calories

30% calories from total fat

10% calories from saturated and trans fat

25% calories from added sugar

10mg of cholesterol

290mg sodium

Mayonnaise

MAYONNAISE AND MIRACLE WHIP PRODUCTS can qualify for Sensible Solution in one of two ways (per serving). All qualifying products must be reviewed and approved by Kraft's Nutrition Department to ensure they are nutritionally appropriate.

1 - Reduced in Nutrients of Concern when compared to similar products in the category

Must be free of, low in or at least 25% less in at least one of the following: calories, fat, saturated fat, sugar or sodium

OR

2 - Presence of One or More Positive Benefits
Must meet at least one:

10% or more of the Daily Value (DV) of: Vitamin A, C, E, calcium, magnesium, potassium, iron, protein or fiber

At least a half-serving of fruit or vegetable

Provide a functional benefit

AND must meet the following limits:

50 calories

30% calories from total fat

10% calories from saturated and trans fat

25% calories from added sugar

5mg of cholesterol

140mg sodium