We desire proprietary, commercially viable products and technologies for our existing categories and for new solutions that will make our products better tasting, better for you, more convenient or more socially responsible.
Why Innovate with Kraft? | Learn more about Kraft
Do you have a new product or packaging idea you think may be valuable to Kraft? Our Kraft Innovation Team welcomes new innovations, and sincerely hopes that you choose to share your idea with us. We are looking for innovations in Technology, Products, Packaging and Processes.

Do you have a favorite recipe you want to share or that you'd like us to simplify? Maybe an idea for a great new flavor of a favorite Kraft product? If so, share your recipe or other ideas at Kraftfoods.com.
Use our Recipe Exchange and your recipe could be featured in an upcoming issue of food & family magazine.
Tell us about your new flavor ideas here.
We recognize that valuable solutions can come from anywhere and we invite you to Innovate with Kraft. We have built the capabilities required to integrate your ideas and inventions into winning business propositions that delight our consumers.

Jean E. Spence
Executive Vice President, Research, Development & Quality