Marketing
Employee Perspectives |
|
| Brand Assistant | |
| Associate Brand Manager, Kraft Cheese Division | |
| Sr. Associate Brand Manager, Kraft Pizza Company | |
| Sr. Associate Brand Manager, Oscar Mayer | |
|
Who We Are
The Marketing group's job is to find out what consumers want and to come up with new ways of satisfying these needs. We do this by leveraging the strength of our existing world-class brands and by creating new food products to meet the changing needs of the consumer.
The Marketing organization includes over 350 professionals located in our management centers: Glenview, Illinois; Tarrytown, New York; Madison, Wisconsin; and East Hanover, New Jersey.
The Marketing Team
Our marketing organization is divided into Category Business Teams. The teams are accountable for all aspects of the brands in their category. They must ensure the continued success of their brand. This means developing new product ideas, running the P&L, developing advertising concepts and coordinating all elements of the business systems that support their category. Each team is responsible for setting priorities for its business as well as developing strategies for growing volume, share and earnings.
Career Development in Marketing
Marketing is what we do best at Kraft and developing strong marketing leaders is what we pride ourselves on. Our emphasis and approach to employee development sets us apart from other organizations. Not only do we offer world-class training to build your marketing, business, and leadership expertise, but we provide a wide range of opportunities/business experiences to our people and then challenge them to make an impact.
What It's Like to Work in Marketing at Kraft
Brand management is like running your own business--but with the backing of a financial dynamo behind you. As a new member of the marketing team, you will enter as either a Brand Assistant (BBA) or as an Assistant Brand Manager (MBA), reporting directly to a Brand Manager. Your primary job will be to work with your team to determine objectives for your brand and establish the strategies and programs to achieve them.
And you'll be the functional expert--the person closest to our consumers. Through your role on the team you'll have the opportunity to develop your general management skills while building your brand and our business.
Are You Eager for a Career in Marketing?
Marketing at Kraft is both demanding and exciting. For the right people, the experience is hard to beat. We're looking for leaders and innovators--people who can set and reach ambitious goals. Most importantly, we need people who are comfortable with our team-oriented environment.
A majority of our Marketing professionals are hired from undergraduate and graduate business schools typically with degrees in Marketing. We also hire experienced marketers from a variety of industries.
If you're eager for the challenges of running your own business and the opportunity to leverage the resources of the largest food company in North America, then you should consider Marketing at Kraft Foods
