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5.15.2008
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The Post Cereals tradition dates back to 1895, when C.W. Post made his first batch of “Postum,” a cereal beverage. Since then, Post has followed a path of delicious innovation, creating cereals that have defined the breakfast experience for generations of families.

Come, see where we’ve been and where we are today.
 
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undefined In a little white barn in Battle Creek, Michigan, C.W. Post makes the first batch of Postum, a cereal beverage. With that step he entered the brand new retail cereal industry.

undefined C.W. Post introduced Grape-Nuts cereal, one of the first ready-to-eat cold cereals.

undefined He followed that success with a corn flakes product which he called Elijah's Manna, later renamed Post Toasties, in 1908.

undefined Post introduced a refinement of his original product, Instant Postum cereal beverage. C. W. Post used marketing techniques that are now considered industry standards, but which were innovative for their time. These included extensive advertising, coupons, free samples, product demonstrations, plant tours and recipe booklets. C. W. Post died in 1914, but the Postum Cereal Company followed the formula for success which he had established: selling high-quality, nutritious cereal products through marketing and advertising techniques that appealed to the common man and woman.

undefined Post 40% Bran Flakes cereal is introduced by the Postum Cereal Company. From 1925 to 1929, Postum acquired over a dozen companies and expanded its product line to more than 60 products. The name of the parent corporation was changed to General Foods Corporation.

   
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  Many more nutritious and delicious Post cereals were introduced under the General Foods Corporation name over the next 60 years.

undefined Grape-Nuts Flakes is introduced.

undefined Raisin Bran is introduced.

undefined Golden Crisp is introduced.

undefined Alpha-Bits is introduced.

undefined Honeycomb is introduced.

undefined Fruity Pebbles, and Cocoa Pebbles are introduced.

undefined Fruit & Fibre Dates, Raisins, WalNuts and Fruit & Fibre Peaches, Raisins, Almonds are introduced.

undefined Kraft, Inc. and General Foods Corp. are combined to form Kraft General Foods, the largest food company in the U.S.

undefined Honey Bunches of Oats Honey Roasted and Honey Bunches of Oats with Almonds are introduced.

undefined Marshmallow Alpha-Bits is introduced.
Great Grains  Crunchy Pecan  and Raisins, Dates, Pecan are introduced.

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